Marketing Strategist
Full-Time Position | Remote or In-Office (East Dundee, IL)Description
We are seeking a highly driven, strategic, and execution-oriented Marketing Strategist to support a dynamic portfolio of medical association and specialty meeting clients. This is a high-impact role for someone who thrives in a fast-paced AMC environment and can seamlessly move between big-picture strategy and hands-on execution.
Position Summary
The primary responsibility of the Marketing Strategist is to lead marketing initiatives supporting Continuing Medical Education (CME), annual meetings, and membership growth while serving as a trusted advisor to clients. This role requires the ability to translate complex educational objectives into clear, compelling, and results-driven marketing strategies that engage healthcare professionals and drive measurable outcomes.
In an AMC environment, you understand the difference: variety, pace, and true client partnership. At Veritas, you’ll manage a diverse portfolio of medical association clients with a genuine seat at the table, leading strategy, advising clients, and driving measurable outcomes across CME programs, meetings, and membership initiatives. This position is ideal for a marketer who is intellectually curious, data-informed, confident in client-facing conversations, and comfortable operating across multiple priorities and stakeholders.
Position Responsibilities
Strategic Marketing & Campaign Execution
- Develop and execute integrated marketing strategies across multiple clients to drive CME participation, event registration, and member engagement
- Build annual marketing plans and campaign-specific strategies aligned with client goals and timelines
- Translate complex clinical and educational content into clear, audience-focused messaging
- Lead multi-channel campaigns across email, web, social media, and digital platforms
- Design and optimize automated workflows that guide learners from awareness through registration, participation, and CME certification
Content Development & Messaging
- Write and refine high-impact marketing content including emails, landing pages, social media, and promotional materials ensuring alignment with ACCME guidelines
- Ensure brand alignment, voice consistency, and messaging clarity across all deliverables
- Tailor communications to diverse healthcare audiences
- Maintain high standards of accuracy, tone, and compliance
- Stay Current on industry trends, best practices, with awareness of HIPAA considerations
Performance Tracking & Optimization
- Monitor and analyze campaign performance
- Use data-driven insights to refine strategies and improve ROI
- Develop audience segmentation strategies
- Present performance reports with actionable recommendations
Client & Team Collaboration
- Serve as the primary marketing lead for assigned clients
- Collaborate with internal teams to execute campaigns
- Participate in and lead client meetings
- Manage multiple priorities in a deadline-driven environment
Event & CME Marketing
- Lead marketing strategy for meetings and educational programs
- Develop promotional timelines
- Support pre-, during-, and post-event marketing
Qualifications
- Bachelor’s degree in Marketing, Communications, or related field preferred
- Excellent written and verbal communication skills
- 3–5+ years of relevant marketing experience
- Experience with marketing automation and segmentation
- Strong multi-channel campaign experience
- Ability to manage multiple clients and competing priorities
- Experience with marketing platforms, design tools, and analytics tools
Veritas Offers
- Competitive Annual salary based on experience
- Competitive medical, dental & vision benefits
- Responsible PTO
- 401(k)
- Remote work opportunity
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Careers
East Dundee, IL
About Veritas Association Management
Founded in 2013, Veritas Association Management is an industry leader in association management and professional meeting execution. The company specializes in helping professional medical organizations become more efficient, effective, and impactful within their respective specialties and communities. The success of our clients is paramount in Veritas’ culture. Our unique, hands-on management approach is nimble, empowering each managed client’s director and administrative team to make decisions and implement change efficiently and effectively.